My Career Journey

My career is defined by a passion for leveraging technology to solve complex challenges, improve business performance, and enable data-driven decisions. I am dedicated to fostering innovation and driving transformation across organizations.

Sony

Jan 2020 - Current

  • Architected enterprise-level marketing technology frameworks, enabling seamless integration of advanced platforms to drive innovation, operational efficiency, and data-driven strategies.

  • Led Sony’s corporate data governance initiatives, ensuring compliance with regulatory standards, enhancing data quality, and implementing robust governance frameworks across business units.

  • Headed the Data Analytics team for Sony Rewards, delivering actionable insights to optimize marketing campaigns and financial performance through advanced analytics and predictive modeling.

  • Directed data engineering efforts, designing scalable data pipelines and architectures to support analytics, reporting, and customer engagement initiatives.

  • Built and optimized sophisticated data platforms, transforming fragmented datasets into unified, actionable intelligence for high-impact marketing and financial decision-making.

  • Implemented advanced audience segmentation and activation strategies, leveraging cutting-edge analytics to unlock new growth opportunities and enhance campaign precision.

  • Orchestrated data enrichment and integration projects, streamlining workflows to deliver real-time insights and improve decision-making across marketing and finance teams.

  • Collaborated with executive stakeholders to align technology initiatives with strategic business goals, ensuring measurable impact and seamless execution.

  • Led the adoption of advanced marketing technologies, including Customer Data Platforms (CDPs) and AI-driven tools, to deliver personalized customer experiences and maximize ROI.

  • Mentored and managed high-performing teams, fostering a culture of innovation, technical excellence, and continuous improvement.

  • Spearheaded the evaluation and deployment of emerging technologies, maintaining Sony's competitive edge and aligning systems with evolving business needs.

  • Transformed marketing and financial operations by implementing tools and strategies that enhance efficiency, and effectiveness.

Verizon

Jan 2016 - Dec 2019

  • At Verizon, I led transformative marketing technology and data strategy initiatives, driving innovation and enhancing operational efficiency. My role focused on optimizing marketing performance through advanced technology solutions, data-driven decision-making, and streamlined processes.

    Key Responsibilities:

  • Designed and implemented advanced marketing technology frameworks, including Eloqua, Adobe Campaign, and Teradata, enabling personalized customer engagement and seamless automation.

  • Directed Master Data Management (MDM) projects to improve data quality, streamline analytics, and support robust campaign reporting.

  • Led the development of advanced segmentation strategies using Adobe, transitioning from generic marketing to hyper-targeted campaigns that boosted engagement.

  • Delivered dynamic dashboards and real-time reporting using Oracle BI, enhancing decision-making capabilities for marketing and sales teams.

  • Spearheaded end-to-end campaign processes, including planning, automation, execution, and performance measurement, improving efficiency and reducing time-to-market.

  • Major Achievements:
    Increased marketing ROI by 30% through data-driven strategies and automation, improving campaign precision and execution.

  • Enhanced customer engagement by 20% through the implementation of advanced segmentation and personalization techniques.

  • Reduced operational costs by 25% by automating workflows and optimizing campaign management processes.

  • Elevated data governance standards by implementing secure and scalable data architectures supporting real-time analytics and compliance.

  • Built a high-performing, collaborative team, fostering a culture of innovation and excellence in marketing technology.

  • This role positioned me as a leader in driving marketing transformation.