My Journey

With over a decade of leadership experience in marketing technology, data strategy, and business transformation, I have built a career delivering innovation and measurable impact for global organizations like Sony and Verizon. My expertise lies in aligning advanced technology with strategic business goals to drive growth, operational efficiency, and enhanced customer experiences.

At Sony, I serve as Senior Architect, Marketing Technology and Data Platforms, where I lead transformative initiatives in marketing technology and data governance. My role involves architecting scalable, secure systems to optimize marketing operations and ensure data quality and compliance. By integrating Customer Data Platforms (CDPs) and advanced analytics, I’ve enabled hyper-personalized customer engagement, enhanced decision-making, and driven significant ROI improvements. Additionally, I spearhead data governance frameworks that ensure regulatory compliance, safeguard data integrity, and streamline workflows across marketing platforms. My work bridges technical innovation with business needs, fostering sustainable growth and operational excellence.

Previously, at Verizon, as Senior Director, Marketing Technology Innovation and Data Strategy, I spearheaded the modernization of Verizon’s marketing ecosystem. I led the implementation of advanced tools such as Adobe Campaign, Eloqua, and Oracle BI to deliver actionable insights and seamless campaign execution. My leadership resulted in a 30% increase in campaign ROI, a 25% reduction in operational costs, and a 20% improvement in customer engagement. I also directed Master Data Management (MDM) initiatives to enhance data quality and governance, creating a strong foundation for real-time analytics and data-driven decisions.

Throughout my career, I have consistently delivered innovative, results-driven solutions. My key skills include marketing technology strategy, data governance and compliance, advanced analytics, process optimization, and customer-centric segmentation. I excel at leading cross-functional teams, implementing scalable systems, and aligning technology initiatives with business priorities to achieve transformative outcomes.

Passionate about solving complex challenges with technology, I thrive in dynamic environments that demand strategic thinking and operational excellence. My ability to transform business operations through data governance and technology innovation positions me as a leader committed to driving impactful results and sustained success.